After a 25 year career working at senior level in the IT / Telecoms sector Geoff founded White Rose Finance Group in 2004 and since that time has overseen the growth and development of the business to become a leading commercial finance and debt advisory specialist.

A major milestone in the development of the Practice being the launch of the Brokerplan Network subsidiary in 2015 which now provides commercial and compliance support to one of the largest networks of Commercial Finance Consultants operating throughout the UK.

Day to day responsibilities include the support of clients on more complex funding / debt advisory assignments and overseeing the strategic direction and ongoing growth of the Group, Geoff has also been a serving Director of the National Association of Commercial Finance Brokers ( NACFB ) for the last 4 years helping to set the strategic direction of the Association which now serves over 1800 Brokers and 140 Lender Patrons operating in the UK Commercial Finance sector.

Time away from work is generally dedicated to outdoor pursuits with the extended family with an occasional game of golf and the ‘guilty pleasure’ being season tickets at Leeds United FC for himself and 9 year old grandson.