White Rose Finance Group is managed and staffed by a group of committed professionals with an exceptional range of skills and business experience. With collective business experience of over 200 years and providing services as we do to a broad range of small to medium sized enterprises, our clients can be assured that there are very few (if any) situations our team have not encountered. Please do not hesitate to contact the appropriate member of our management team for an informal discussion on your funding requirement.
Meet Our Team
Who We Are
The White Rose Finance Management Team
Geoff WilsonFounder & CEO
After a 25 year career working at senior level in the IT / Telecoms sector Geoff founded White Rose Finance Group in 2004 and since that time has overseen the growth and development of the business to become a leading commercial finance and debt advisory specialist.
John KentManaging Director
Operating for 20 years in Sales & Marketing John completed his MBA at Greenwich University before joining the White Rose Finance Group in 2014. Having launched and hosted the Property Investors Network event at Hazlewood Castle in York in January 2012, John remains active in the local property market.
David FineOperations Director & Senior Case Underwriter
David graduated from the University of Manchester with a degree in Management Science in 1993. He then went on to travel and work around the world, 4 years in Hong Kong, 4 years in Spain and 3 years in Tel Aviv eventually returning to his family roots in Yorkshire and starting with White Rose Finance in 2006.
Steve CruiseSenior Case Manager
Steve joined the team in mid-2017 bringing with him over 30 years of Senior Management experience in the Finance, Insurance and Asset sector of the motor industry, working for companies such as Close Brothers, Car Care Plan, CAP/HPI & SMART Insurance where he started the company in the UK from its South African origins.
Nikki BalfourCase Manager
After leaving a rewarding career in teaching, I joined WRF group in August 2017, keen to return to the financial services industry, having previously worked for the Abbey National and the Portman.
Peter LeonardSenior Case Manager
I joined the White Rose Finance Team in October 2018, bringing 37-years of commercial and corporate experience within the Financial Services Industry having previously worked for Lloyds Bank, Handelsbanken and Aldermore. Principally, I have been a Relationship Manager/Director looking after clients with a turnover of up to £15m.
Lee HeskethBusiness Development Manager
Lee Hesketh, an extremely experienced and pro-active regulated mortgage and protection advisor. He has enjoyed roles with major high street banks, leading estate agents as well as other key employers in the region.
Stephen BuckleySenior Case Manager
Steve Joined the team in February 2019 bringing nearly 40 years of experience in Financial Services having Worked for Both Major Building Societies and Banks in managerial positions; as an independent Financial Adviser, Mortgage Adviser and prior to joining White Rose he was the Training and Development manager for a firm of directly authorised mortgage brokers.
Hannah Christie-MilehamBusiness Communications Associate
Hannah joined the company in 2017 as an administration apprentice, supporting staff with office tasks and accommodating requests from our network of partners.
Jan FoxPractice Manager
I joined the management team at White Rose Finance Group in June 2019 as the Practice Manager. As a qualified AAT accounting technician I have a strong depth of accounting knowledge, coupled with over 25 years of working within a diverse number of business sectors from education to insurance and accountancy practice, I bring a breadth of accounting, administration and HR experience to the position.
Scarlett Benson-CollinsonCase Co-ordinator
Scarlett joined the team late October 2018, starting as an administrative apprentice. With five years in customer service, as a hotel receptionist.
Laura FieldhouseBusiness Development Associate
Laura recently joined the White Rose Finance team to assist in the expansion and development of both the Brokerplan and Your Mortgage Plus networks. Previously Laura worked as a field sales representative in reprographics.
Molly BarracloughAdministration Support
Molly has been at White Rose Finance since February 2019 as Business Administration Support.
Molly started her time at the company on a level 2 business administrative apprenticeship. Molly’s role’s as business administrative support include welcoming visitors, dealing with incoming calls, responding to emails and working alongside the sales and marketing team.
Contact our team today for free confidential advice
Our experienced team of case managers would be happy to advise you on the most appropriate products for your lending needs. Call us on 0333 405 1954 or click here to submit an on-line enquiry